Mannequins have been used for centuries by stores to help them increase their sales. Mannequins have been used by store owners and managers to bring their merchandises to life. While in the past, these mannequins were made of wire, wood, wax and plaster, they have become more sophisticated over the years with more detailing. One can find mannequins made of different materials such as fibreglass, plastics and many other materials. Even though the materials have changed quite a bit, the basic concept behind using them is the same and that is to increase sales and bring in more customers to the stores.
Even though the merchandise itself is more important than what type of mannequins you use. But, you need to know exactly how you need to set up the mannequins in a creative manner to be able to attract customers to enter your store. You need to use specific type of mannequin in your store to fit the specific merchandise you are trying to sell. You need to make sure that the display mannequin you select should have the right pose, style of hair and the color of the skin to be able to reflect the merchandise or the garment that is displayed on them.
Here are some of the top benefits of display mannequin –
- Mannequin allows stores to show off their clothing effectively and allow them to draw customers through attractive displays to showcase what the store sells. It allows people to see exactly how the piece of clothing will look on an actual human.
- Using display mannequins helps in increasing the sales. According to survey, the clothes displayed on the mannequin are sold much more quickly than those that are kept folded at the tables.
- Mannequins allow stores to make their stores more fun and appealing. It helps them to drive traffic to the stores. One can easily choose between different types of mannequins to choose from.
Once you know the benefits of using the mannequins, you also need to consider the place where these will be placed. Mannequin that you use should blend it completely with the theme and the color of the store to the rest of the floor area. You can also use a group of mannequins together and use them in a way that they seem like interacting with each other.
It is important to not leave your mannequins wearing the same merchandise for too long. You need to rotate the merchandise that they wear regularly to ensure that your store looks fresh. You need to make sure that you are paying attention to your mannequins so that your business will be profitable and you can increase your customers and sales in no time.