You want to help, and that’s why you have started a fundraising campaign. But remember one thing. There is strength in numbers, so plan your marketing strategy to get as many people behind your message and cause. T-shirts are a great way to promote your fundraising campaign. They help you attract people, and they carry your charity’s message everywhere. They can also make attractive merchandise for extra funds for your campaign.
Let Others Advertise for You
Watch people on the street handing out flyers. Sure, most every passerby takes one, but almost all toss it in the next garbage bin. Imagine if all of those flyers could walk. Other people would glance at them and instantly know what they are promoting. This is how tees work. You hand them to people who will immediately promote your charity on the streets and especially to their friends by wearing them.
Everybody who works or has worked for a non-profit organisation knows that people need gratification when helping. Nothing is free, and even the ones who donate expect something in return. It can be something as simple as a smile, a handshake, a thank you, a picture, or best of all, a t-shirt.
Clothing is the best form of gratification because it has a practical side. People feel that they have done something useful because they have received something useful in return. A piece of clothing is solid proof that they have helped a cause.
An Eye-Catching Design is a Must
What’s better than a tee with your charity’s name and logo on it? A tee that people want to wear! It is imperative to make your t-shirt look as good as possible. Your design choices will affect the way in which your charity promotes. If you must, use a professional designer. Another option is t-shirt printing online. Some websites allow you to create your design, and then they will print your tees in bulk and at a discounted rate.
Remember that a t-shirt with a cool design can become valuable merchandise. Many charities sell clothing at their events, and it always works for them. Your fundraising will instantly get promotion and possibly another source of income.
Are tees enough? If you can, you should go for hats and other small accessories too. Pick something that is in theme with what you are promoting. If it’s a fundraiser for an animal shelter, why not have some dog collars with your logo printed on them? There’s bound to be animal lovers and pet owners attending the event. Of course, falling into extremes is not desirable. Printing your fundraiser’s logo on everything may make you look a bit desperate and will come across as a bit tacky. Plus, think of the costs that would be involved!
In conclusion, we believe a tee is a great way to promote your charity. People cannot have enough t-shirts, and they almost always buy one if they attend a charity event. It is, after all, for a good cause. Just remember that the design is the key point. Your clothing should be desirable on its own, so make sure that you pick the right colour pattern!